tidewater.pricing.ts LIVE
Software studio for commerce · Est. 2017 · Sheridan, WY
We build software for stores. Some of it is yours. Some of it is ours.
Astoria Digital designs and engineers bespoke systems for ambitious commerce teams — and ships its own products that help thousands of stores price smarter, sync faster, and sell more. Either way, you get software that pays for itself.
§00 — By the Numbers
For operators who can tell the difference.
$240M
in client GMV touched
120+
stores running our tools
+32%
median conversion lift on rebuilds
9 yrs
shipping commerce software
Selected Clients & Stores
Verano SkinNorthboundSlate & SaltField TheoryHarbor GoodsTonal ProvisionsMaray
Figures aggregated across active engagements and product installs, 2024–2026.
§01 — The Studio, Two Ways
One studio. Two kinds of work. One bar of craft.
the-studio.ts
THE AGENCY
Bespoke software, built to your spec.
Replatforms, custom storefronts, data pipelines, integrations, internal tools. When off-the-shelf can't keep up with your business, we design and engineer the system that can — then stay on to tend it.
See agency work → the-workshop.ts
THE WORKSHOP
Our own tools, run by thousands of stores.
Between client builds we ship products of our own — focused utilities that each solve one expensive problem at a price a growing store can justify. Same engineers, same bar.
Tour the tools →§02 — What We Do
A short list, done properly.
We don't do everything. We do the work that decides whether a store grows.
01
Product engineering
Web and mobile apps built to last — from architecture to ship day.
02
Headless & platform commerce
Shopify Hydrogen, custom storefronts, and replatforms that load fast and stay fast.
03
Data, analytics & reporting
Warehouses, dashboards, and numbers your team actually trusts.
04
Integrations & inventory sync
ERPs, marketplaces, 3PLs, and channels kept in lockstep, in real time.
05
Pricing & growth tooling
Margin, merchandising, and conversion systems tuned to your catalog.
06
AI & automation
Practical models and workflows that remove busywork, not headcount.
§03 — From the Workshop
Tools we ship under our own name.
Each one solves a single expensive problem for online stores — and pays for itself in weeks. All named for the harbor we came from.
harbor.sync.ts LIVE
beacon.analytics.ts LIVE
tender.reviews.ts BETA
§04 — Selected Work
Proof, not promises.
VERANO SKINHEADLESS COMMERCE
A nine-figure skincare brand, replatformed headless.
38%
faster storefront
+12%
conversion
NORTHBOUNDINVENTORY SYNC
One inventory engine for 40,000 SKUs across six channels.
0
oversells / 14 mo
6→1
channels in sync
SLATE & SALTPRICING SYSTEM
Pricing that found six points of margin.
+6 pts
gross margin
flat
volume held
§05 — How We Work
Five stages, no surprises.
- 01
Diagnose
We learn your business before we touch code. The brief is honest about what's worth building.
- 02
Design
Architecture and interface decided together, on paper, before anyone commits a line.
- 03
Build
Small senior teams, weekly demos, working software you can see the whole way.
- 04
Ship
We launch it for real — migrations, monitoring, and a calm release.
- 05
Tend
Software is never done. We stay on to measure, fix, and grow what we shipped.
§06 — The Studio
A small studio that ships above its weight.
Astoria Digital is a remote-first software studio registered in Sheridan, Wyoming and working with stores across the country. We're engineers and designers who got tired of the gap between agencies that pitch and products that ship — so we do both, and hold them to the same standard. Senior people, no handoffs to juniors, and an obsession with the unglamorous parts of commerce that actually move revenue.
§07 — Dispatch
Notes from the workshop.
PRICING
Your pricing tool should respect your brand.
6 min read
ARCHITECTURE
Headless isn't the goal. Speed is.
8 min read
OPERATIONS
Inventory sync is a data problem, not a plugin.
5 min read
START HERE
Let's build something worth shipping.
Tell us about the store, the team, and the problem. We'll tell you honestly whether we're the studio for it — and how the work pays for itself.